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SELEKTA - The Rats Agency


The Rats Agency


Exploring and documenting the world of underground music, our team defined and delivered upon content strategy for the Selekta platform. By delivering engaging and sharable content, we have partnered with leading artists for sustainable and captivating editorial features. Digging deep, Selekta looks into the crates behind the decks of the most influential underground events in Europe and North America.

  • Content Strategy¬†and Implementation

  • Artist Relations and Engagement

  • Social Media Strategy and Implementation

Growing exponentially in the first 6 months of 2017, the Selekta platform delivered exclusive content from leading producers representing  trendsetters imprints in underground music. Dedicated to those making waves in the circles that matter, sharable features highlight emerging artists in the studio, club, and local wax shop.