Taking to the streets of Miami during the dance music mecca of Winter Music Conference the Rats targeted digital activations through fan interaction. Delivering unique methods of product distribution we engaged Instagram users wearing Nectar sunnies and living the sweet life.
- Onsite Fan Engagement
- Digital Activation
- Measurable Results
Nectar’s social media boomed as a result of this 2-day campaign. Recording 80,000 impressions with unique tag #NectarUltra, the Rats made Nectar an impactful brand on dance music’s biggest stage. By gaining new Insta followers and fans for life, we decked out festival goers in Nectar gear while solidifying their digital presence at this trendsetting electronic industry event.